The history of Rosa ApS started a Sunday afternoon (1988) in Kolding, where Rosa and Harley Eskelund studied ads for dogs in the newspaper. Instead, their attention was caught by an ad for a nursery of Lading near Aarhus. After visiting both Lading and the bank Rosa and Harley Eskelund bought the nursery – and a dog.
The nursery was only 3,000 m2 and the production of 10.5 cm potted roses was done on old wooden tables, but already 2 years after the area increased to 17,500 m2. Today, the nursery is 30,000 m2 and produces a full range of potted roses in 6 and 10.5 cm.